NAD Electronics was born in 1972. NAD took form when a large group of audio-industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype. The goal of NAD  was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while the affordable spectrum of the market was dominated by poor quality imports from global electronics giants. NAD’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own.

Masters Series

Many of NAD’s new technology innovations are first introduced in this flagship series. World-class fit and finish reflect the advanced design and features enclosed within. Often sounding better than the boutique brands that can cost much more than NAD, our advanced technology is often emulated by these same brands just a few years later. NAD’s Masters Series was created to prove that high fidelity audio, high technology, and high design shouldn’t cost a fortune.


Two new and advanced amplifier technologies have been featured in the Masters Series. One, DirectDigital™ is the world’s first closed loop digital amplification – essentially a computer controlled DAC that amplifies – that can compare its output to the input and make corrections every 10 nanoseconds. This not only reduces domain conversions in the signal path, it results in an incredibly pure and vivid sound quality. The other technology, HybridDigital™, masterfully blends the best of both analogue and digital technology to create a platform that outperforms traditional analogue components – even when the source is analogue.


Designed in collaboration with the award-winning industrial designer, David Farrage of DF-ID in New York, the Masters Series is the first high-fidelity product to feature a fully programmable front panel. All functional switches and readouts are software defined and can be updated and revised when new features and technology are added. These additions can be made in software and in hardware with NAD’s exclusive ‘future-proof’ Modular Design Construction chassis that allows for easy and affordable upgrades. All these factors make NAD Electronics a very suitable brand.


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