Samsung developed a special colour technology called PurColour, which expresses a wider range of colours and shades that are as close to real life as it gets, bringing you closer to what nature intended. With all the 8 million pixels that come with a UHD display‚¬?four times more than a Full HD display‚¬?you need more colour adjustment points to create detailed images. Conventional UHD TVs have about 27 colour adjustment points, but PurColour dramatically increases that by more than 7 times, resulting in colours and shades that are much richer and more refined.