Sony Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build Tokyo Telecommunications Research Institute to the billion dollar global conglomerate that it is today. With the far-sight of expanding worldwide, it was in 1958 that the company formally adopted “Sony Corporation” as its corporate name. The main objective of the company is to design and create innovative products for benefit of the people. The company’s diversified business includes consumer and professional electronics, gaming, entertainment and financial services.
With brands names such as BRAVIA, Xperia, Alpha, Headphones, Handycam, Cyber-shot, Xplod, Sony hi-fi, Memory Stick and PlayStation, Sony has established itself as a value leader across its various product categories of Audio/Visual entertainment products, information and communications, recording media, business and professional products.
Sony began in the wake of World War II. In 1946, Masaru Ibuka and Akio Morita founded a company called Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder, called the Type-G. In 1958, the company changed its name to "Sony". The company played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s. In 1971, Masaru Ibuka handed the position of president over to Akio Morita. Sony began a life insurance company in 1979, one of its many peripheral businesses. Amid a global recession in the early 1980s, electronics sales dropped and the company was forced to cut prices. Around that time, Norio Ohga took up the role of president. He encouraged the development of the Compact Disc in the 1970s and 1980s, and of the PlayStation in the early 1990s. In 2005, Howard Stringer replaced Nobuyuki Idei as chief executive officer. In 2012, Kazuo Hirai was promoted to president and CEO, replacing Sir Howard Stringer.
From early attempts at creating products like the rice-cooker to the later success of creating Japan’s first magnetic recorder, the innovative company went on to create other hit products which won the company widespread recognition and international acclaim as a truly global company known for its quality and innovative products. Significant product milestones included Japan’s first transistor radio (1955), Trinitron colour television (1968), Walkman personal stereo(1979), Handycam videocamera (1989), PlayStation(1994), Blu-ray Disc recorder (2003) and PlayStation 3 (2006).
Sony Audio is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates it from countless competitors and reflects a true image of all that is Sony.
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